Political ad spending piles up in key states less than a month until Election Day

With less than a month until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. 

Since Vice President Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations — $400 million more than Republicans during the same time period. That’s according to the latest report by AdImpact, which has tracked 253 unique broadcast political ads and 904,000 broadcast airings targeting the Presidential election since Super Tuesday.

Most of that money is focused on key battleground states. According to AdImpact, 79% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the 2024 presidential race. These battleground states — Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin — are also set to receive 88% of future reservations between Oct. 10 and Election Day.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.