Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns

Google’s AI ambitions are moving fast, and the old architecture of search advertising is starting to show its age. As user behavior shifts toward more conversational, visual queries, the need for automation is growing. But automation comes at a cost: marketers still want control. Google’s latest update — with AI Max — is an attempt to square the circle.

Rolling out this summer, this suite of ad tools is Google’s latest effort to thread the needle, letting automation do more without cutting marketers out of the process. Unlike Performance Max — Google’s full-throttle, AI-everywhere product — AI Max is being positioned as a more flexible tool, giving advertisers more say in where and how AI shows up in their campaigns.

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