Pitch deck: How Amazon is emerging as the proof layer for TV spend

Amazon is becoming the easiest place to make TV spend defensible inside organizations and is emerging as the proof layer for television — not necessarily the default buying layer.

Amazon’s pitch to advertisers goes beyond just inventory, positioning itself as the “first-stop shop” for planning, buying, optimizing and measuring TV, while marketing authenticated, logged-in household reach as the new TV currency, as seen in a recent pitch deck shared with Digiday.

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