Perplexity’s pitch deck offers advertisers a new vision for AI search

Perplexity’s plans for competing in the ad space are becoming a bit less puzzling.

A new advertiser pitch deck shows how the AI search startup hopes to win over advertiser later this year as it works to set itself apart from competing startups like ChatGPT and giants like Google.

According to a copy of the pitch deck obtained by Digiday, the plan is to integrate ads within users’ queries and answers — potentially as soon as the fourth quarter of 2024. One page in the deck says buying ads with Perplexity can help brands “reach, educate and spark curiosity of potential customers at high-leverage moments.” The company is also pitching an educated, affluent and engaged user base. Although the pitch deck didn’t talk about pricing, a source within Perplexity confirmed the goal is to target CPMs “north of $50.”

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