This performance specialist shop finds new value as an agency for agencies

Eden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself balancing performance media goals with an appropriate blend of modern and classic tactics to hit them.

Along the way, Eden Collective’s founder and CEO Alison Monk, a veteran of digital, performance and traditional agencies, put together a lean team led by COO Chris Novak, and landed a handful of clients that are still with the agency today — The Farmer’s Dog and Jackpocket among them. Enjoying 20-25% revenue growth on average since its 2019 founding hasn’t hurt.

And yet Eden has also evolved its offering to serve as an agency for agencies, helping other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. Among its current agency partners are Pereira O’Dell, MBMG and Quirk as well as Acadia. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.