Peloton Leads CE 100 Downhill as Tariffs Rattle Markets

The CE 100 Index was hit hard by the Friday market meltdown that snared stocks in the wake of the threat of new tariffs against China.

As widely reported, President Donald Trump has threatened to hike tariffs on Chinese imports. The news sent markets lower by 2%. The CE 100 Index sank even more, by 3%, as all pillars lost ground.

The Live segment slipped the most, giving up 4.5% through the week, led by Porch Group, down 12.1%, and iRobot, which slid by 10.2%.     

In the Be Well pillar, which dropped 3.5%, shares of Peloton declined by 18.8%.  As PYMNTS reported earlier in the month, Peloton debuted an artificial intelligence-focused overhaul of its product lineup along with some price hikes.

The fitness company introduced five new models of its equipment. Among them are a lower-cost base model and more expensive “plus” iterations of its bike and treadmill, along with a new rowing machine.

With the relaunch comes higher prices. The Peloton Bike now costs $1,695 (a $150 increase), and the Bike+ costs $2,695 (up $200), Bloomberg reported Wednesday. The base model of the treadmill has also increased by $300, to $3,295, while the cost of the Tread+ has jumped $700 to $6,695.

Payments names were also broadly lower as the Pay and Be Paid group slid by 2.6%. 

As detailed here, BNPL provider Affirm said that it supports Google’s Agent Payments Protocol (AP2), an open, payment-agnostic protocol developed to support agent-led payments across platforms. 

Affirm’s support of AP2 will help embed BNPL into agentic commerce, the company said. Shares lost 4.9%. Also within the BNPL pantheon, Sezzle’s stock gave back 9.8% on the week.

Within the Enablers segment, down by 2.7%, Google has been in the thick of antitrust and product innovation news: the Supreme Court denied Google’s request to pause a lower-court ruling forcing changes to its Play Store policies, meaning those reforms may soon take effect. Meanwhile, Google argued in court that bundling YouTube and Maps with its Gemini AI tool should not be prohibited, maintaining that those apps have not been judged monopolies.  

On the product front, Google unveiled a new AI conversational platform called Gemini Enterprise aimed at workplace workflows and also expanded its virtual try-on features to include shoes, enabling users to “try on” footwear via a mobile image upload experience. Shares of Alphabet, Google’s parent company, lost 3.6%.   

Also within that segment, Verizon shares lost 8.9%. This past week, Verizon appointed Dan Schulman, the former CEO of PayPal, as its new CEO effective Oct. 6, replacing Hans Vestberg.  

Within the Have Fun lineup, which saw an overall loss of 2.6%, Netflix’s stock was a rare standout, having gained 5.8%. The company said this week that it is bringing video games to its TV service. In the announcement, Netflix said that “an all-new slate of party games is coming soon … you’ll be able to go from Kpop Demon Hunters to party games for all your friends and family, without having to leave Netflix. We’re creating a completely new way to play games — one that’s as easy as streaming a show on a Friday night.”

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