Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’

The fall conference season in New York City is underway, and hot on the heels of Advertising Week came Prebid Summit, a one-day gathering where independent ad tech players shared their thoughts on the day’s pressing issues: change, change and more change.

The connective tissue in almost every conversation (both public and private) was grappling with the policy whims of Big Tech players.

Every member of this cohort is responding to growing demands for privacy — either that or they are using it as a foil to conceal their monopolistic desires, depending on whom you speak to — and their subsequent actions have the power to upend strategies that have been years and millions of dollars in the making.

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