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Olympics CTV Ad Performance Data From Keynes Digital Shows Lift in Streaming Sports Viewership

DATE POSTED:September 15, 2024
New Olympics and live streaming sports CTV ad performance data from Keynes Digital has revealed notable lifts in viewership metrics that are particularly relevant as Netflix moves into live sports, such as the Christmas NFL games and WWE Raw. Keynes CEO Dan Larkman details the key findings and insights from this data with Streaming Media's Tyler Nesler.