The next browser wars are here — and AI wants the ad dollars too

AI platform wars are about to become the browser wars and advertising will be a key battleground.

Or at least it will be for two companies. 

OpenAI and Perplexity, two of the biggest players in alternative AI, are making browsers central to their next act. It’s a natural, albeit seminal, move for both companies — one that will have major implications for how advertising is sold, served and measured in an AI-first internet. 

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