Netflix turns to Amazon to make its ads easier to buy

The streaming wars may be far from over but Netflix and Amazon are already finding common ground in advertising.

Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP in 12 markets including the U.S., the U.K., Germany and Japan.

With that, Netflix checks the final box on its programmatic integration tour, now live across all the major buying platforms — Google DV360, The Trade Desk, Yahoo and Microsoft.

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