NAB New York: Advanced Streaming and FAST Revenue Strategies for Local TV

How can broadcasters go beyond antiquated methods to provide fresh chances for profit on their FAST and AVOD channels? Beyond programmatic, where are the income opportunities and how can they be realized? Which vendors are interacting with marketers on streaming the most successfully, and why are they doing so? Leading industry professionals from NBCUniversal Local, CBS News, Scripps, and The Weather Company debated these topics on a panel at NAB New York.