In Q1, marketers pivot to spending backed by AI and measurement
Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clear...
The case for and against bringing programmatic in-house
More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise.
In theory, they’re doin...
Why Walmart is basically a tech company now
This story was first published by Digiday sibling Modern Retail.
After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing ...