The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video. 

At least, that’s the hope.

While live blogs have been around for years, The Athletic sees live formats as a way to keep audiences on its platform, while insulating its reporting from getting scraped and repurposed by AI tools.

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