October, 2025

October, 2025

WTF are GEO and AEO? (and how they differ from SEO)
Originally published on May 14, 2025, this article has been updated to include an explainer video. Move over SEO — there’s a new game in town. For publishers and writers, the rules of SEO ...

AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
Related Insights Marketing on Platforms Amazon’s next frontier in advertising: the cloud infrastructure it runs on Read More Google and Face...

Cloudflare CEO Matthew Prince on why Google must ‘play by the same rules’ as other AI companies
Cloudflare CEO Matthew Prince flew to London last week and met with the U.K.’s regulator, Competition Markets Authority (CMA) — the one that just gave Google “Strategic Market Status.” That me...

How Beekman 1802 uses AI to humanize digital marketing
This story was originally published on sister site, Glossy. At Glossy, Modern Retail and Digiday’s AI Marketing Strategies virtual event on Wednesday, Beekman 1802’s chief digital officer, Davi...

Video: How AI is redefining brands’ approach to creativity and customer connection
Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways. Speakers explored how large...

AI promised ad efficiency, Bayer wants meaning
With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human. Which is why the pharmaceutical company is leaning...

The U.K. and EU marketer’s guide to the state of AI
Two-thirds of marketers across the globe use AI tools in their daily work, according to HubSpot’s “2025 State of AI in Marketing Report.” It’s a notable percentage of the workforce — but it�...

Media Buying Briefing: New York’s new generation of Mad Men
“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the l...

Prove Verified Agent Targets $1.7T Agentic Commerce Market
Prove, a provider of digital identity services, has launched Prove Verified Agent, purpose-built to secure the emerging $1.7 trillion agentic commerce market. The Prove Verified Agent solution provide...

UK’s Allica Bank Announces Acquisition of Fintech Kriya
Allica Bank announced this past week the acquisition of Kriya, the SME lending Fintech specialising in SME working capital and embedded finance. The move aims to boost Allica’s SME lending propositi...

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B&T Television

October