April, 2025

April, 2025

Grayscale Files S3 for Crypto ETF Featuring XRP, Bitcoin, and Top Altcoins
The post Grayscale Files S3 for Crypto ETF Featuring XRP, Bitcoin, and Top Altcoins appeared first on Coinpedia Fintech News Grayscale has recently filed an updated S3 registration statement for its ...

Cardano (ADA) Price Prediction for April 2
The post Cardano (ADA) Price Prediction for April 2 appeared first on Coinpedia Fintech News It seems like ADA, Cardano...

Measles & Vitamin A Toxicity: How RFK Jr. Is Compounding The Outbreak Problem
The measles outbreak is not going away and RFK Jr. is making it worse. There is no need for equivocation in that statement. The facts are plain for all to see. Through a combination of half-hearted st...

Trump Set to Meet With Top Aides to Decide TikTok’s Fate
They are expected to convene on Wednesday to discuss a potential sale of the app, which faces a Saturday deadline to change its ownership structure....

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
Unilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet. When one of the world’s largest advertisers says it wi...

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
Amazon Ads’s quest to become the first programmatic port of call for media buyers is intensifying. It’s courting media agencies across the industry hoping that more will treat its demand-side...

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
Uncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated the turmoil as a green light. Walmart, Coca-Cola, Comcast, Peps...

Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture. Get with the programmatic ...

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex. The World Federation of Advertisers releas...

Why big advertisers are buying Brave’s search ads — despite its small size
Being small and less data-dependent aren’t always selling points for attracting search advertisers. But in the case of one privacy-focused browser, both are core selling points. Since introducing...

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B&T Television

April