January, 2025

January, 2025

Classic sports games from Accolade returning to modern-day screens in nostalgia attack
Back in the 1990s Accolade Sports games sold by the bucketloads. Spanning sports such as baseball, basketball and summer and winter events you could get them on pretty much every home computer and con...

Inside the Stream: Netflix’s Record Q4 Boosted by Paid Sharing and Ads
Netflix added 13.1 million global subscribers in Q4 ’23, its best fourth quarter ever. As we discuss, the company is capitalizing on the introduction of paid sharing and a lower priced ad-supporte...

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
Subscribe: Apple Podcasts • Spotify Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to g...

Agencies have mixed feelings about using AI tools for product placements and influencer marketing
By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually havi...

What marketers need to know about Zepeto, the Korean metaverse platform
As virtual-world platforms such as Roblox and Fortnite attract the lion’s share of both users and advertising dollars, the Korean-owned app Zepeto has quietly staked its own claim to a corner of the...

Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025
Publishers had mixed feelings about how 2024 shook out for their companies and the media industry as a whole, and it looks like those feelings are going to continue on into 2025. In other words, publi...

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much. Ahead of yesterday’s inauguration,...

Virtuals Protocol Revenue Crashes 99% Amid TRUMP, MELANIA Meme Coin Hype
Virtuals Protocol, an AI agent platform, has experienced a staggering decline in daily revenue. The revenue plummeted from $1.58 million on January 2 to just $21,927 by January 21. This sharp drop...

Dogecoin Down 7% Following Vivek Ramaswamy’s D.O.G.E Exit
Vivek Ramaswamy has stepped down as co-leader of the Department of Government Efficiency (D.O.G.E), a controversial initiative spearheaded by Elon Musk and championed by President Donald Trump. Ram...

Ultenic U16 Flex Cordless review: a whole lot of vacuum for $200
The Ultenic U16 Flex is a great budget vacuum that is powerful enough for most tasks, and comes with a few neat features that will help with long-term use....

January

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B&T Television

January