Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral

President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.

Ahead of yesterday’s inauguration, those in the media and tech sectors seemed to signal to President Trump that they were ready and willing to work with him, taking a different tone from 2017 to have a closer relationship with the incoming president. Leaders at various companies congratulated Trump after he won the election, made statements about being ready to work with him and put policies in place that seem to benefit him going forward. Some industry executives even attended yesterday’s inauguration.

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