November, 2024

November, 2024

Inside the Stream Podcast: 25 Million Viewers for The Rings of Power; FASTs Gain Popularity
Amazon took the unusual step of releasing viewership data for its new Lord of the Rings series “The Rings of Power,” saying that over 25 million Prime members watched it on its first day. On thi...

Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are starting to pay closer attention to the inner workings of ad verification companies. In the past two years, this scrutiny has intensified, driven by a renewed emphasis on transparent ...

Advertisers grow spending in Amazon DSP as adoption increases
Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be even more if its ad tech were better positioned. Amazon’s ads busine...

Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe. The European creat...

Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
In spite of recent layoffs, Netflix is going full steam ahead on its push into gaming. As the streaming platform looks to adapt its homegrown intellectual properties into video games, all eyes are...

At the Digiday Publishing Summit Europe, publishers move away from trend chasing
The frantic era of publishers jumping on every trend — subscriptions, newsletters, paywalls — is fading. Now, they’re honing in on more thoughtful strategies, aiming to align their content with...

Elizabeth Warren Retains Senate Seat, Beats XRP Advocate John Deaton
US Senator Elizabeth Warren secured her third term in Massachusetts. She defeated Republican challenger John Deaton, a high-profile attorney and advocate for cryptocurrency. The Associated Press an...

OpenSea CEO Teases 2.0 NFT Platform Launch in December 2024
Despite facing low trading volumes, tough competition, and potential regulatory challenges from the US Securities and Exchange Commission (SEC), leading NFT marketplace OpenSea isn’t backing down. ...

Bitget Introduces Transparent Listing Portal Amidst Crypto Fee Controversy
Bitget, a leading crypto exchange, opened a transparent new listing application portal for project teams. This comes shortly after several other crypto exchanges face allegations of charging huge fees...

Bitcoin Price Sets New All-Time High at $75,100 as US Election Results Favor Donald Trump
Bitcoin surged to a new all-time high of $75,100 early Wednesday, setting another milestone for the cryptocurrency. Positive market cues over the last 24 hours contributed to the rise despite Bitcoin ...

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B&T Television

November