Advertisers grow spending in Amazon DSP as adoption increases

Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be even more if its ad tech were better positioned.

Amazon’s ads business has flourished in spite of its ad tech over the years — not because of it. 

However, that could soon change.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.