New data: Google AI Overviews show more often to signed-in users
Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews...
How to implement generative engine optimization (GEO) strategies
Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies.
Leading this shift is generative engin...
How to develop a paid search strategy
A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost p...
Congress Poised To Bring Back Unfettered Patent Trolling
Have you been missing patent trolls destroying innovation and making products you like more expensive? Have you felt that, maybe, some lawyers who did nothing but send extortionate shakedown letters w...
