How to do PPC competitor analysis
Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing.
Monitoring your competitors’ activities can help you capitalize on their weaknesses, dr...
Does generative AI save time, money and resources in SEO?
Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses.
Can these tools truly streamline...
Apple Visual Intelligence – search using your iPhone camera
Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple In...
Google is hiding search data from advertisers and profiting
Did you know that 20% to 80% of your search term data in Google Ads is hidden?
We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad ...