August, 2024

August, 2024

Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports
This week’s Future of TV Briefing features a Q&A with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games and how live sports is boosting the streamer’s ad-suppor...

Why Wendigoon and other creators are taking talent management into their own hands
As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good fit for the world of talent management. On Tuesday, YouTuber Isaiah “...

Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say
Behemoths like Amazon and Walmart dominate the retail media network landscape. However, that hasn’t stopped smaller players from coming into the space en masse and competing with one another, trying...

Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists
This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel stra...

Criteo seeks new chief executive after Megan Clarken announces pending exit
Related Insights The Programmatic Marketer ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business Read More Cr...

CMO Strategies: A playbook for marketing channels
To wrap up Digiday+ Research’s 2024 CMO Strategies series, we’re looking at some of its biggest trends and breaking down key findings from each report. The current state of marketing channels ...

Verizon’s internship program has a lower acceptance rate than the Ivy Leagues – here’s how its HR group runs it
This story was first published by Digiday sibling WorkLife This year, Verizon received a record 49,000 applications for its summer internship program. It’s a signal from interested undergrad...

Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a ‘very strong second half’
Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries. Last week, 22 staffers were laid off from Time — which is own...

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
The 2024 election cycle was always going to be disruptive for advertisers during the fourth quarter – that’s the norm for advertisers every election year. The tumult of the presidential elect...

How IBM and the US Open are using Watsonx to create more AI-generated tennis content
Tennis fans shouldn’t be surprised to see IBM’s Watsonx platform bringing even more AI commentary to the 2024 US Open. It’s been a partner with the tournament so long, it could be playing double...

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B&T Television

November