Why brands are relying on multi-screen attribution insights
In this upfront cycle, modern savvy advertisers want to align their campaign performance with business outcomes, not just media metrics. Multi-screen attribution is an effective tool for brands becaus...
OpenAI’s News Corp Partnership May Hint at Super-App Ambitions
In a move that could have far-reaching implications for the future of news and information, artificial intelligence (AI) company OpenAI and media giant News Corp announced a multi-year global par...