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X is hiding likes to encourage ‘edgy’ engagement

Tags: social
DATE POSTED:May 23, 2024
An image showing the former Twitter logo with the X logo on its head Illustration: The Verge

In yet another major shift, X, the social platform previously known as Twitter, is taking away the ability to see what posts other users have liked. It’s a change the company’s director of engineering, Haofei Wang, says is meant to protect users’ public image — because “many people feel discouraged” to like “edgy” content. MacRumors first reported that the change is coming after a flag was discovered in the iOS app that removes the Likes tab on all user profiles.

“Soon you’ll be able to like without worrying who might see it,” Wang says. It wasn’t initially clear if this would affect seeing who liked your own posts, but X senior software engineer Enrique Barragan chimed in to clarify:

- you will be able to see who liked your posts
- you...

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Tags: social