November, 2024

November, 2024

Uncertainty over TikTok’s U.S. future splinters creators and agencies
With TikTok’s potential U.S. looming ban as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick. The rift has simmered since ...

In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
Last month, Clip It, Roblox’s version of TikTok, launched its first official ad products. Now, Sia has become the first musician to activate inside Clip It — and it’s already sparked an unprec...

Marketers have a new audience to worry about — large language models
Modern marketers know that any new work they put out into the world in service of their brand might be encountered by many different audiences. There’s the target consumer audience, with whom mar...

Platform aspirations, legacy limitations: the agency holdco dilemma
Agencies aren’t platforms — and they never will be. Let’s not kid ourselves. At best, they’ve dabbled in platform cosplay; a pinch of data here, a smidge of recurring revenue there. ...

RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global real estate brokerage firm RE/MAX announced its own commerce...

Cardano Drops Below $1: Opportunity Zone Revisited After 4 Months
Cardano (ADA) has been on a downward trajectory over the past few days, with its price slipping by 7%. While this decline reflects broader market pressures, it has also created an opportunity for ADA ...

Over $2.6 Billion Options Expiring Today: What It Means for Bitcoin and Ethereum
The crypto market will witness $2.62 billion in Bitcoin and Ethereum options contracts expire today. This massive expiration could affect short-term price action, especially as both assets have recent...

No Reformer? This 10-move Pilates abs workout uses just a foam roller to sculpt a stronger core at home
Pilates instructor shares a 10-move ab workout to strengthen your core using just a foam roller. Here's how to do it....

You can recycle your old K-Cups in 3 easy steps — here's how
Learn the correct steps to recycle your K-Cups and ensure they don't end up in landfills, following Keurig's recyclable pod guidelines....

'Mufasa: The Lion King' and 'Sonic 3' both just hit theaters — but only one's worth watching on the big screen
"Sonic 3" and "Mufasa: The Lion King" have both arrived in theaters just ahead of Christmas, but only worth's worth a trip to the movies....

December

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B&T Television

December