Mod Op makes its largest agency acquisition as it expands AI, creative services

Independent digital agency Mod Op this week made its largest acquisition to date, combining with Canadian creative digital agency Evans Hunt as it grows its artificial intelligence and creative offerings.

Adding Evans Hunt’s more than 100 staff brings Mod Op’s total global headcount to 425, according to the company. Founded in 2008, Evans Hunt brings its specialities in web development, particularly in user interface and design in the travel, energy and telecom sectors, to the Mod Op network as the agency expands in North America. Miami-based Mod Op acquired another Toronto marketing agency, Context Creative, about two years ago.

Through the deal, Mod Op hopes to boost its creative digital experience and regional reach. It’s all part of a plan to acquire companies at about one per quarter, most recently purchasing New York-based brand strategy and integrated marketing agency LAM Design in May. More acquisitions are in the works, though likely with smaller targets as Mod Op builds out an integrated agency model in the mid-market space, said the company’s CEO, Eric J. Bertrand.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.