Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons.
Key features:
Why we care. Advertisers will be able to highlight multiple competitive promotions (e.g., percentage or cash discounts) on the CTA, potentially increasing user engagement and click-through rates.
The catch. It is limited to single-media ads in Instagram Stories and not available to all ad accounts.
How it works:
First seen. We came across this update on Bram Van der Hallen’s LinkedIn:
What’s next. Watch for potential expansion to other ad formats and placements across Meta’s family of apps.