Meta’s Threads expected to have ads this year

Marketers get ready: ads are coming to Threads a lot sooner than expected. 

The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early as the second half of this year, industry sources have told Digiday.

It would be Meta’s latest bit of ad real estate just over a year after the launch of Threads. Though details on how these ads will be integrated remain unclear. Meta’s discussions have largely centered on the rollout timeline rather than the detailed logistics of the ad placements, according to Digiday’s interviews with four advertising executives.

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