Media Buying Briefing: Why sports investment is a lot more complex than it used to be

This year’s Super Bowl was unlike any other, generating record-smashing ratings thanks in part to the Taylor Swift effect. 

March Madness has begun, and it’s like none that have come before it because the women’s game is more popular than ever, thanks to Iowa star Caitlin Clark. And superstar Lionel Messi has elevated the international favorite futbol into a major draw for American fans thanks to his joining Major League Soccer’s Inter Miami.

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