Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform

There’s a long and storied history of small independent agencies that punch above their weight to compete with their bigger holding company rivals. But most often the story behind it is of agency going after agency. 

Not so with Langrand, a Houston-based full-service agency that bills itself as an “independent transformation design firm,” and pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies.

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