Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

Consolidation may be happening at the holding company level, between Omnicom’s planned purchase of IPG, and Publicis’ latest acquisition wave (just last week it moved to buy Australian/New Zealand agency Atomic 212). But it’s also happening at a level that plans to take advantage of the thousands of midsized marketers that will be overlooked by the new class of media agency behemoths.

Digiday has learned that PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands that are looking to grow. 

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