Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

Brands are either facing pressure or are choosing to eliminate or pull back on their diversity, social or sustainability efforts. How can media agencies continue to navigate the space with clients?

There’s been a subtle but important shift in thinking among some companies, and it’s largely been brought about by the current political environment. Donald Trump, the Republican nominee to win back the presidency, has pushed back against socially progressive moves in corporate America, making it part of his rallying cry.

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