Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

Creators may increasingly find themselves with more options for full-time gigs at influencer agencies.

Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients.

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