Media Briefing: What media execs are prioritizing in 2025

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.

• Media execs focused on growing engagement, subscriptions, direct ad revenue and reach
• Meta is bringing back political content, Time staffers are concerned about coziness with Trump and more

This year, media companies will focus on growing engagement, subscriptions, reach and direct ad revenue, according to 16 publishing execs.

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