Media Briefing: Publishers say Amazon Prime Day sales were up but commerce revenue remains ‘hard to predict’
‘Pleasantly surprised’ by Prime Day
Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations.
According to four publishers, commerce revenue earned from Prime Day-specific coverage was up as much as 99% year over year, while conversion rates were up anywhere from 6-30% compared to 2023. And publishers credit that to a change in content and distribution strategy in response to Google’s recent algorithm changes.
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