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Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPs

DATE POSTED:October 3, 2024

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.

  • AI-assisted ad ops
  • Microsoft pays publishers, publishers put up paywalls and more
AI-assisted ad ops

Preparing a media plan in response to an advertiser’s proposal request takes time, takes thought and — given the stakes involved in terms of ad revenue — usually takes a human.

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