Media Briefing: 2024 publishers’ guide to selling at Cannes

Thanks to Blockboard for sponsoring Digiday’s Cannes coverage this year and presenting this edition of the Digiday+ Media Briefing, normally available exclusively to paying subscribers.

On Monday, droves of media and marketing leaders will descend on the Croisette in Cannes, France, for The Cannes Lions International Festival of Creativity – more colloquially known as Cannes – for a week full of wheelin’ and dealin’. 

And this year, media companies are sending more of their sales folk than in years prior as the lure of face-to-face time with prospective advertisers and clients becomes all the more enticing. 

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