Marketing Briefing: What to make of the major marketing trends of the first half of 2024

The first half of this year has been a strange combination of marketers’ desire to get back to basics (the push to prioritize brand building) and explore new, emerging areas (commerce media plays; generative AI). At the same time, as marketers continue to deal with squeezed budgets and increasing expectations to do more with less, they seem to be sticking their heads in the sand about problems that will need their attention just not right this second (TikTok’s looming ban; Google’s cookie crumble delay). 

Before the second half of the year gets underway, let’s take a look back at marketers’ priorities for the first half of 2024. 

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