Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their audiences has grown significantly since the 2020 election. The presidential candidates have caught on. As this cycle winds down, candidates on both sides of the aisle have been spending significant time with various creators to court the vote of their audiences. 

Case in point: Vice President Kamala Harris has appeared on podcasts and shows of creators like Alex Cooper (Call Her Daddy), Brene Brown (Unlocking Us) and Shannon Sharpe (Club Shay Shay). Former President Donald Trump, meanwhile, has appeared on podcasts and shows of creators like Joe Rogan (The Joe Rogan Experience), Theo Von (This Past Weekend) and Andrew Schulz (Flagrant).

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