Lawsuits against GARM call into question the politics behind brand safety

Looks like it’s open season on ad industry powerhouses.

First, Elon Musk launched a antitrust legal assault on the World Federation of Advertisers (WFA), accusing the trade group of acting like a mob to block ad dollars from his platform, X. Then, right-wing video platform Rumble jumped in with its own lawsuit against the same group. Now, News Corp sounds like it wants to join the fray with similar intentions.

CEO Robert Thomson revealed last week that he and his team are contemplating legal action against the ad industry, potentially prompting the World Federation of Advertisers to follow Musk’s threats and dismantle the Global Alliance for Responsible Media (GARM).

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