Jasper adds new control and marketing knowledge tools for AI-generated content

Jasper, one of the earlier players in generative AI marketing tech, has developed new ways to give marketers more control over AI-created content.

Today, the Austin-based startup is adding several new features to give marketers more control and consistency when creating and scaling AI-generated content. One new feature, Brand IQ, uses “no-code” tooling to let marketers embed brand guidelines into an AI model for consistent text and visual outputs. It also provides new ways to fine-tune an AI model that helps inform voice, tone and style.

“One of the hardest things about using AI in marketing is making it look like you’re not using AI in marketing,” said Jasper AI chief marketing officer Loreal Lynch. “That means everything in the output has to look authentic. They have to look like they weren’t AI generated, like they were truly generated by your own team. They have to be in your brand voice and your brand tone and your brand style.”

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