S4 Capital CEO Martin Sorrell is treating the Omnicom-IPG deal like a piñata — and he’s not short on swings. Ever since the deal was announced, he’s been relentless in picking it apart, repeatedly questioning Omnicom’s rationale.
His latest swing came at the Ad Tech Economic Forum in London yesterday (Feb. 6) where he once again questioned whether Omnicom CEO John Wren would ever get his money’s worth — especially when his rivals at Publicis Groupe didn’t think IPG was worth the $13 billion price tag.
“If it’s true what [Maurice] Levy and [Arthur] Sadoun said — that they weren’t interested [in IPG] — then [IPG CEO Philippe] Krakowsky caught Wren with his trousers down,” mused Sorrell.
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