Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren

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If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee.

“The function of this cross-functional steering committee is really to ensure that whatever we do with gen AI fits with our core principles,” Ingrid Verschuren, evp of data and AI and gm of Europe, Middle East and Africa at Dow Jones, said in a live recording of the Digiday Podcast during the Digiday Publishing Summit Europe in Barcelona, Spain, on Oct. 30.

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