Industry flirts with making the Possible conference a must-attend tentpole event

If you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during the past week.

The accompanying images of your professional peers, or vaguely familiar faces at least, resemble a dress rehearsal for the Cannes Lions Festival of Creativity–the bougie-zenith of the ad industry’s annual calendar, which takes place in June each year.

However, what exactly drew thousands of the ad industry’s finest to Miami’s Fontainebleau, where they got to rub shoulders with their professional peers plus stars such as Ashanti, Janelle Monae, and Pitbull?

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