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IBC 2024: Media Vendors Sacrificing Training and Interop for Revenue and Efficiency, IABM Warns

DATE POSTED:September 13, 2024
At IBC2024, the IABM has warned media tech vendors that they cannot continue to do business the same way they always have. What's more, they are prioritizing investments in products that generate revenue, flexibility, and efficiency at the expense of training and interoperability.