The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising

The IAB Tech Lab is marking its 10th anniversary with a conference titled “Nothing will be the same.” During the proceedings taking place on June 11-12, participants will debate the challenges of the years ahead. 

IAB Tech Lab’s CEO Anthony Katsur is poised to kick off proceedings with a keynote heralding “the end of the beginning,” a line that harkens to a Churchillian oration that makes for an interesting reference as many label that 1942 speech as a turning point in World War II.

Speaking with Digiday ahead of the two-day event, he discussed some of the industry consortium’s successes and shortcomings of the past decade, plus efforts to grasp the thorny nettle of complying with data privacy regulations. 

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