How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars

The hype cycle of AI in advertising is far from over — expect Cannes to be a hotbed for it.

Even so, amid the hype, there are marketers starting to spell out practical applications of AI in marketing now. Much of that use has been focused on chatbots and AI assistants as well as touting cost savings and personalization at a mass scale.

But U.S. Bank is taking a different approach to its practical use of AI. The financial giant recently turned to AI for research and focus group testing for its new creative. U.S. Bank worked with part-AI platform, part-agency Supernatural AI to make avatars of its customers and gut check how its proposed new messaging would perform with those customers to ultimately land on the new creative.

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