How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

While TikTok’s uncertainty in the U.S. continues, its platform competitors are already making moves to steal its ad dollars.

That is, Snapchat, Meta, Pinterest and Google are pitching to be part of advertisers’ TikTok contingency planning.

And why wouldn’t they? They are all competing for the same growing pot of digital ad dollars after all. Some are blatantly making the case; others are just using implied messaging. Then if (or when) the day comes that advertisers want to jump ship from TikTok, they’re ready to catch their cash.

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