How programmatic direct mail lookalikes transform prospecting strategies

Amit Nigam, svp, product, PebblePost

In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge: finding more people who look like their most loyal customers.

Prospecting is getting more difficult, and marketers know that going with the same approach isn’t efficiently growing their brand’s customer base. Trying to meet consumers where they are in ways that will surprise and delight them will also delight management. 

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