How playable ads are converting users and increasing ROI

Berat Oguz, CEO, Playable Factory

The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively.

Playable ads are emerging as a powerful solution to this challenge. They offer a far more immersive, interactive experience that captivates and engages users in ways traditional ads cannot compete. Whether used for video games, tutorials or product intros, these ads allow users to engage with content directly. According to Liftoff’s mobile report for 2024, playable ads are over 20x more likely to result in an install than banner ads. 

From the interactive nature of playable ads to their customizability, measurability and performance, marketers can reach their goals by embracing this innovative ad format.

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